What is digital transformation?

What is digital transformation?

Let's break it down starting with the word digital. It might be easier if I give you my interpretation of what it doesn't mean in this context. Digital does not refer to the creation of new websites, the addition of e-commerce stores, getting likes, retweets or social posts or even the use of technology, so what does digital mean in this context? The word digital is a synonym for the pace of change that's occurring in today's world driven by the rapid adoption of technology. This is putting existing organizations under tremendous pressure, in many cases driving them into the land of irrelevance. Some are seeing the signs others just don't. Because of rapid technology adoption how our customers engage with us is changing the operating system of how we create new sustainable competitive advantage and how we must change if we are to keep pace.

We are seeing two types of organizations, those that are just doing digital and a new kind digital innovators. The digital innovators are winning they are disrupting every conceivable marketplace enabled by this new technology adoption. The biggest mistake we are seeing is that many organizations are simply digitizing existing services and calling it digital transformation. It's really not. So what is digital transformation? Digital transformation is a journey of strategic planned, organizational change. It starts by empowering our teams with new methods to create highly responsive strategy and a fearless culture of innovation. It is the right leadership that creates the high-performing innovative organizations which is delivered by marketers and technologists principally. This is digital transformation .



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